{"id":1875,"date":"2024-11-25T16:52:13","date_gmt":"2024-11-25T21:52:13","guid":{"rendered":"https:\/\/qualificaction.swlauriersb.vortexdev.com\/events\/maitriser-la-vente-strategique-techniques-avancees-pour-b2b-et-b2c\/"},"modified":"2024-11-29T14:59:13","modified_gmt":"2024-11-29T19:59:13","slug":"strategic-selling-advanced-techniques-for-b2b-and-b2c","status":"publish","type":"event","link":"https:\/\/qualificaction.swlauriersb.vortexdev.com\/en\/events\/strategic-selling-advanced-techniques-for-b2b-and-b2c\/","title":{"rendered":"Strategic selling : advanced techniques for B2B and B2C"},"content":{"rendered":"\n<p><em>Offered in French only.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Atelier 1 : Introduction \u00e0 la prospection et \u00e0 la vente<\/h4>\n\n\n\n<ul>\n<li>1.1 Introduction et objectifs<br>-Pr\u00e9sentation du programme de formation et des objectifs de chaque atelier.<br>-Tour de table pour conna\u00eetre les participants et leurs attentes.<\/li>\n\n\n\n<li>1.2 Comprendre la prospection<br>-Diff\u00e9rence entre prospection B2B et B2C.<br>-Les bases de la prospection : d\u00e9finition et importance.<br>-Identifier son march\u00e9 cible : segmentation et ciblage.<\/li>\n\n\n\n<li>1.3 Techniques de prospection<br>-Prospection \u00e0 froid vs prospection \u00e0 chaud.<br>-Outils de prospection : CRM, LinkedIn, courriels, appels t\u00e9l\u00e9phoniques.<br>-Cr\u00e9ation de listes de prospects.<\/li>\n\n\n\n<li>1.4 Exercice pratique<br>-Atelier de cr\u00e9ation d&#8217;une liste de prospects.<\/li>\n\n\n\n<li>1.5 Conclusion et questions<br>-R\u00e9sum\u00e9 des points cl\u00e9s.<br>-S\u00e9ance de questions-r\u00e9ponses<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Atelier 2 : Strat\u00e9gies de vente avanc\u00e9es<\/h4>\n\n\n\n<ul>\n<li>Comprendre le cycle de vente<br>-Les \u00e9tapes du cycle de vente pour B2B et B2C.<br>-Adapter ses techniques de vente \u00e0 chaque \u00e9tape du cycle.<\/li>\n\n\n\n<li>Techniques de vente efficaces<br>-Techniques de vente consultative.<br>-M\u00e9thodologies de vente : SPIN selling, Challenger Sale.<br>-La vente relationnelle vs la vente transactionnelle.<\/li>\n\n\n\n<li>N\u00e9gociation et conclusion<br>-Techniques de n\u00e9gociation pour obtenir des accords gagnant-gagnant.<br>-Signes de cl\u00f4ture et techniques de conclusion de la vente.<\/li>\n\n\n\n<li>Exercice pratique<br>-Jeux de r\u00f4les : mise en situation de vente B2B et B2C.<\/li>\n\n\n\n<li>Conclusion et questions<br>-R\u00e9sum\u00e9 des points cl\u00e9s.<br>-S\u00e9ance de questions-r\u00e9ponses<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Atelier 3 : Utilisation des outils de vente et de marketing digital<\/h4>\n\n\n\n<ul>\n<li>Marketing Digital pour la vente<br>-Utilisation des r\u00e9seaux sociaux pour la prospection et la vente.<br>-Courriel marketing : bonnes pratiques et automatisation.<\/li>\n\n\n\n<li>CRM et gestion des leads<br>-Introduction aux CRM : Salesforce, HubSpot, etc.<br>-Gestion et suivi des leads.<\/li>\n\n\n\n<li>Analyse des donn\u00e9es de vente<br>-Utilisation des KPI pour suivre la performance des ventes.<br>-Analyse et interpr\u00e9tation des donn\u00e9es pour optimiser les strat\u00e9gies.<\/li>\n\n\n\n<li>Exercice pratique<br>-Atelier de cr\u00e9ation d&#8217;une campagne de courriel marketing.<\/li>\n\n\n\n<li>Conclusion et questions<br>-R\u00e9sum\u00e9 des points cl\u00e9s.<br>-S\u00e9ance de questions-r\u00e9ponses<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Atelier 4 : Gestion du pipeline de vente et fid\u00e9lisation des clients<\/h4>\n\n\n\n<ul>\n<li>Gestion du pipeline de vente<br>-Importance de la gestion du pipeline.<br>-Techniques pour maintenir un pipeline de vente sain.<\/li>\n\n\n\n<li>Techniques de fid\u00e9lisation des clients<br>-Strat\u00e9gies pour augmenter la satisfaction et la fid\u00e9lit\u00e9 des clients.<br>-Programmes de fid\u00e9lisation et suivi apr\u00e8s-vente.<\/li>\n\n\n\n<li>Gestion des objections et suivis<br>-Identifier et r\u00e9pondre aux objections courantes.<br>-Strat\u00e9gies de suivi pour maintenir l&#8217;engagement des clients.<\/li>\n\n\n\n<li>Exercice pratique<br>-Simulation de gestion de pipeline et r\u00e9solution d&#8217;objections.<\/li>\n\n\n\n<li>Conclusion et questions<br>-R\u00e9sum\u00e9 des points cl\u00e9s.<br>-S\u00e9ance de questions-r\u00e9ponses.<br>-\u00c9valuation et retours des participants sur la formation<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background-red-background-color has-background wp-element-button\" href=\"https:\/\/app.cyberimpact.com\/clients\/48453\/subscribe-forms\/D420EF18-3769-4759-9069-1056C32E1396\">Inscrivez-vous ici<i class=\"icon-arrow-left\"><\/i><\/a><\/div>\n<\/div>\n","protected":false},"featured_media":2056,"template":"","event-category":[63],"event-location":[71],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic selling : advanced techniques for B2B and B2C - Service aux entreprises Qualificaction<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic selling : advanced techniques for B2B and B2C - Service aux entreprises Qualificaction\" \/>\n<meta property=\"og:description\" content=\"Offered in French only. 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