{"id":1897,"date":"2024-11-26T09:41:51","date_gmt":"2024-11-26T14:41:51","guid":{"rendered":"https:\/\/qualificaction.swlauriersb.vortexdev.com\/events\/debloquez-tiktok-strategies-pour-des-percees-en-affaires\/"},"modified":"2024-11-29T14:58:10","modified_gmt":"2024-11-29T19:58:10","slug":"unlock-tiktok","status":"publish","type":"event","link":"https:\/\/qualificaction.swlauriersb.vortexdev.com\/en\/events\/unlock-tiktok\/","title":{"rendered":"Unlock TikTok"},"content":{"rendered":"\n<p><em>Offered in French only.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">ATELIER 1 \u2013 Comprendre TikTok<\/h4>\n\n\n\n<p>Le 1er atelier vise vise \u00e0 d\u00e9couvrir la plateforme et \u00e0 mieux comprendre comment elle peut \u00eatre un outil<br>marketing puissant pour les entreprises. Le premier atelier permettra aux participants de d\u00e9mystifier son<br>fonctionnement et de d\u00e9finir leur ligne \u00e9ditoriale sur la plateforme.<\/p>\n\n\n\n<ul>\n<li>Pourquoi utiliser TikTok pour parler \u00e0 votre client\u00e8le?<\/li>\n\n\n\n<li>Comment votre client\u00e8le utilise-t-elle TikTok?<\/li>\n\n\n\n<li>Comment fonctionne l\u2019algorithme de TikTok?<\/li>\n\n\n\n<li>Quelles sont les bonnes pratiques sur TikTok?<\/li>\n\n\n\n<li>Comment cr\u00e9er et optimiser son compte?<\/li>\n\n\n\n<li>Atelier pratique sur la d\u00e9finition d\u2019une ligne \u00e9ditoriale pour TikTok<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">ATELIER 2 \u2013 Cr\u00e9er sur TikTok<\/h4>\n\n\n\n<p>Le 2e atelier aide les participants \u00e0 identifier des contenus performants \u00e0 publier sur TikTok pour leur marque.<br>L\u2019atelier explore diff\u00e9rents types de contenus possibles et utiles, montre des exemples \u00e0 succ\u00e8s et d\u2019autres<br>plus \u00ab nich\u00e9s \u00bb qui se d\u00e9marquent par leur qualit\u00e9, leur popularit\u00e9 ou encore leur originalit\u00e9.<\/p>\n\n\n\n<ul>\n<li>Comment pr\u00e9parer son calendrier \u00e9ditorial pour TikTok?<\/li>\n\n\n\n<li>Quels sont les meilleurs outils pour cr\u00e9er ses vid\u00e9os?<\/li>\n\n\n\n<li>Quels contenus pourraient \u00eatre utiles \u00e0 l\u2019entreprise?<\/li>\n\n\n\n<li>Atelier pratique sur la cr\u00e9ation et le montage d\u2019une premi\u00e8re vid\u00e9o \u00e0 partir des outils de TikTok<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">ATELIER 3 \u2013 Optimiser TikTok<\/h4>\n\n\n\n<p>La troisi\u00e8me partie am\u00e8nera les participants \u00e0 enrichir leur utilisation de TikTok en ma\u00eetrisant ses<br>fonctionnalit\u00e9s plus avanc\u00e9es. Nous verrons comment r\u00e9diger des synopsis, pr\u00e9parer l\u2019environnement visuel,<br>utiliser les fonctionnalit\u00e9s plus avanc\u00e9es de TikTok et diffuser ses vid\u00e9os sur la plateforme.<\/p>\n\n\n\n<ul>\n<li>Comment optimiser ses publications? (description, hashtags, mots cl\u00e9s, etc.)<\/li>\n\n\n\n<li>Comment rep\u00e9rer les tendances TikTok et en profiter?<\/li>\n\n\n\n<li>Comment am\u00e9liorer la qualit\u00e9 des vid\u00e9os? (son, \u00e9clairage, etc.)<\/li>\n\n\n\n<li>Peut-on faire de la publicit\u00e9 sur TikTok?<\/li>\n\n\n\n<li>Atelier pratique sur la cr\u00e9ation d\u2019une vid\u00e9o qui s\u2019inspire d\u2019une tendance<\/li>\n\n\n\n<li>Selon le nombre de participants : retour sur les vid\u00e9os cr\u00e9\u00e9es en groupe<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">ATELIER 4 \u2013 Mesurer TikTok<\/h4>\n\n\n\n<p>Le dernier atelier porte sur la mesure des r\u00e9sultats et l\u2019am\u00e9lioration des performances de la cha\u00eene. Les<br>participants d\u00e9couvriront des outils pour \u00e9valuer la performance de leurs publications et des strat\u00e9gies pour<br>am\u00e9liorer leur contenu \u00e0 partir des donn\u00e9es.<\/p>\n\n\n\n<ul>\n<li>Comment analyser ses donn\u00e9es sur TikTok?<\/li>\n\n\n\n<li>Comment mesurer ses performances? (les mesurables et les indicateurs de performance)<\/li>\n\n\n\n<li>Comment optimiser sa strat\u00e9gie en fonction des r\u00e9sultats obtenus?<\/li>\n\n\n\n<li>Atelier pratique sur la mesure des r\u00e9sultat<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background-red-background-color has-background wp-element-button\" href=\"https:\/\/app.cyberimpact.com\/clients\/48453\/subscribe-forms\/6EE27B44-EDDC-4C59-B68C-C179DB84E636\">Inscrivez-vous ici<i class=\"icon-arrow-left\"><\/i><\/a><\/div>\n<\/div>\n","protected":false},"featured_media":2052,"template":"","event-category":[59,63,52],"event-location":[60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlock TikTok - Service aux entreprises Qualificaction<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlock TikTok - Service aux entreprises Qualificaction\" \/>\n<meta property=\"og:description\" content=\"Offered in French only. 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